Here's a Web People Won't Mind Getting Stuck In... Versus Spiders Whose Only Business is Sucking Blood... True Story:
I hate INDOOR spiders.
Always have...
They feed off of us at night when we sleep. I'm not paranoid - this is totally true whether you like thinking about it or not.
Indoor Spiders Don't Have to Spin 'Attractive Webs' to Eat...
Have you seen an indoor spider's web? There's not much to see.
Ever wonder why?
Because indoor spiders don't have to create anything to eat...
That's why they do their business in the shadows... unsocial and unseen.
Indoor spiders don't contribute anything to attract food to them... they just hang out like uninvited guests and when the lights go out... you got it... they suck blood like leaches.
Those lazy suckers haven't had to spin real webs for generations! They don't use innovation... they just take what they can from who they can.
They pay the price for conducting business the way they do. People will go out of their way to kill an indoor spider, while you usually leave an outdoor spider alone.
Deep down you respect the outdoor spider who is often seen out in the open conducting business proudly displaying his work.
I love OUTDOOR spiders. Always have.
I can't say they're all beautiful, but some of them ARE magnificent. Have you ever seen a giant healthy spider in the woods, perched peacefully on it's work of art--appearing to be earning it's living effortlessly when you KNOW he must have worked his butt off to create such a masterpiece?
Some of those webs catch your eye even if you're at quite a distance. Some are real miracles... especially with the morning dew catching the light. Have you seen it? It's amazing.
So what do these indoor and outdoor spiders have to do with acing the Internet Marketing scene and being liked by both your customers, prospects as well as those who pass by along the way?
It's the difference between giving before you get, like the spider who spins a beautiful web, or hanging out uninvited, giving nothing and sucking all you can from whomever you can, like the indoor spider.
Most Internet marketers use the Internet like an indoor spider uses someone's home. They hang out uninvited... not contributing anything, and doing everything they can to avoid working for their reward.
Indoor spiders don't know any better. Most Internet marketers do. They know they're suppose contribute to but they either don't know how, or they feel they don't need to.
I've been there so I can relate. A person can be so focused on what they want to get out of their business that they forget that life, nature, the Universe and Biblical teachings... all the great teachers from the beginning to present have all taught in one way or another...
That you must give before you can get. And giving without want is the key to mastering everything. In relationships, in business, and fulfillment.
Back to Applying this to Your Internet Marketing to Spin an 'Attractive Web' of Your Own...
People don't always love outdoor spiders, but most have an appreciation for a beautiful web when they see one.
So even if someone is not interested in what you're offering in business, they will appreciate what you're doing if you do it with consideration for others.
And those who are your 'target market' will follow you and buy from you over and over if you're willing to work to contribute something that is attractive for them. This is the secret to gobbling up more business than you ever need while being liked... or even loved for it.
So what can you offer? What can you contribute?
The list of what you can offer is as infinite as the stars in the galaxy... and that is no exaggeration.
I like to teach that people simply start from where they're at in their profession. What do you like or enjoy about your business?
What fascinates you the most? Focus on those topics. Research them. Join groups that discuss them. Network with people on the web who share news or posts about those same topics. Genuinely contribute and learn from others.
As you network and begin to learn new things, share your opinion on what you've learned, on people who are well known in your area of expertise. Build up content on the Internet that reflects your reviews on books, other sites, people and their ideas.
Create content at Social Marketing locations (see some places to start below), but ALWAYS do it in a way so that those folk passing by receive value and enjoy what you shared even if they are not interested in what you offer in your business.
This is the web of content you build that will expand further and further with your reach. And it will be good stuff. Attractive stuff. People will like it. They will like you because of it. This is why many of them who are interested in the kinds of things you sell or offer will buy from you. Because you gave something they enjoyed receiving and because it was then their decision to buy from you. People like to buy. They just don't like to be sold to... so make your web far reaching and attractive.
Start Spinning Your Web of 'Attractive Content'...
Where to start spinning your web?
Here are some tips...
* Internet Marketing on Squidoo.com
* Internet Marketing on Hubpages.com
* Marketing with YouTube and other video sharing locations
* Face Book Marketing Pages (not just the profile)
* My Space
* Set up a Blog for Your Internet Attraction Marketing
* Link your good content with Social Bookmarking
Network in a few social networking sites daily and contribute, comment, help with questions, give good feedback
This all comes back to you on the Internet just as it would if you were networking in the real world... only this is far more effective because you leverage time to build significantly more relationships and you can build a web that reaches much farther than was ever possible before recently on the net.
Are You in a Network Marketing business?
Then this is even more important for you. Stop chasing people. Stop spamming people. Cold calling is spam on the phone. Stop looking at every person you meet as an opportunity to help them---because it's only coming off as you wanting to help yourself. Because normal people don't behave that way and inside you know it.
Are you in a small business of any kind?
On a shoe-string budget you can build this web of content to attract people to any kind of business. It's powerful. Just begin.
Then Bookmark your stuff, but only your best stuff (and not only your stuff) at places like Digg and StumbleUpon
These actions will build your marketing foundations and your reach will grow as you follow what I shared in this article... your networks will grow and more people will continually be attracted to your content. And they will start to buy from you. Some will even seek out what you are selling just so they can.
Of course, there is a learning curve involved. We've carved out a nice niche of service by helping small business owners and network marketers on a shoe-string budget learn this stuff.
But there are a lot of great teachers out there. As you move forward in your business, remember the difference between the Indoor and the Outdoor spider.
"Will you conduct your business in the shadows?"
Or, will you first contribute by spinning an Internet marketing web that is truly attractive... while being loved by prospects, customers and even those who just pass by?
About the Author...
Mike Klingler is a Marketing Coach for small business owners and network marketers seeking visual click-by-click help setting up their own marketing presence. Register here for Mike's unique Internet Marketing Training.
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